Metsä Board designs new Arctic Blue Gin package with holographic Northern Lights flare

Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group, has designed the Arctic Blue Gin package for the U.S. market with an impressive holographic design inspired by the Northern Lights. Nordic Premium Beverages, the Finland-based wine and spirit company, tasked Metsä Board to design the dramatic package using MetsäBoard Pro FBB Bright lightweight folding boxboard.
Metsä Board designed the package structure, the original graphics, and the embossing.

[Redacción] Metsä Board designed the package structure, the original graphics, and the embossing. The Northern Lights image was created by printing on top of Envirofoil®, which is a plastic-free, holographic metalization effect created by the paper converter Hazen, and uses 1% of the aluminium of traditional foil laminates– making it economical and environmentally friendly.

“We wanted to convey an image of a clean, crisp winter’s night highlighted by the flaming exotic Northern Lights,” says Mark Beamesderfer, Packaging Services Director Americas, Metsä Board. “Producing such highly challenging print requires a lot from the material. Smoothness and stiffness are needed and the type of paperboard had to have a very uniform smooth surface, crease and fold exceptionally well, and offer economic and environmental superiority.”

Metsa Böard Ibéria, S.A.

SECTIONS: Suministros para envase plegable, Suministros para impresión digital, Suministros para impresión offset, Fabricantes de papel 28046 MADRID, España More information