Metsä Board designed the package structure, the original graphics, and the embossing. The Northern Lights image was created by printing on top of Envirofoil®, which is a plastic-free, holographic metalization effect created by the paper converter Hazen, and uses 1% of the aluminium of traditional foil laminates– making it economical and environmentally friendly.
“We wanted to convey an image of a clean, crisp winter’s night highlighted by the flaming exotic Northern Lights,” says Mark Beamesderfer, Packaging Services Director Americas, Metsä Board. “Producing such highly challenging print requires a lot from the material. Smoothness and stiffness are needed and the type of paperboard had to have a very uniform smooth surface, crease and fold exceptionally well, and offer economic and environmental superiority.”