Redacción Alabrent
Numerous participants highlighted how other materials could be replaced by cartonboard. Especially striking were some of the developments in structural design, which opened new areas of use and market segments. Many of the packaging entries promoted interaction – functional, playful, communicating.Under the chairmanship of Satkar Gidda (SiebertHead, Design), the jury welcomed two new top level judges: Lotte Krekels of Carrefour and her experience in the retail trade, and Susanne Lippitsch who added her expertise in structural design. The jury was complemented by two representatives of the branded goods industry – Stan Akkermans (Mars) and Wilfried Duivenvoorden (Unilever). Peter Klein Sprokkelhorst acted as consultant to the jury for the technical refinement of the entries.
The jury was particularly impressed by the entries in the categories “Beauty & Cosmetics” and “Food”, together with convincing ideas in other categories which had never been seen in this form. Many successful examples demonstrated that good design need not necessarily be complicated. “If an outstanding concept is in harmony with the needs of production, distribution, the trade and, above all, the consumer, then we see really powerful solutions”, says chairman Satkar Gidda.
Here is an overview of the finalists in the seven main categories from which the winners in the categories will be chosen, together with the “Carton of the Year“and the awards “Most Innovative” and “Sustainability”. Images and brief information on all finalists is available at www.procarton.com :
Beauty & Cosmetics
Natural luxury: ambuja
Elegant look: HYALURON cosmetic series
Double message: K.T.K Skincare
Intricate refinement: Lace Rose Box
All things round: Müller Soft Star Tissue
Beverages
New branding: Fancy beermats
Christmas with a “wow”: Glenmorangie Festive Year-End-Carton
Elegant quality: Nardini Grappa e Distillati
Family connection: YO Syrup Carton Sleeve
Confectionery
Tradition and modernity: Cadbury Heroes & Roses
Playful carton: Gems Play Pack
Combined pleasure: Hofbauer & Schlumberger Collection
For those special hours: Kägi Classic Minis
Healthcare & Pharmaceuticals
Holistic prefection: Endocare Tensage Concentrate +
Inner values: Multipack for Clinical Trials
Kiddy fun without limits: tetesept
Elegant safety: Zeramex
Food
Light pleasure: Apetit Ruoka
Striking elegance: Boffard Intenso
Appetising: Fazer Alku new mill products
New thinking: Free-range eggs García Puente
Big effect: Knorr Main Course
Slim and healthy: Spar Vital crunchy fruit
Non-Food
Art of living: Davidoff Black GlideTec (for Armenia)
The well-feel factor: ITEM m6
Natural look: Para’Kito™ presentation packaging
Clear profile: Shower-head packaging, Bath shower-head kit packaging
Volume Markets
Perfect connection: Hybric Tray – Auchan salads
Crispy classic: It’s Just … My Box of Great British Fish & Chips
Compact convenience: Menu Box for Air Lines
Pure nature: Vario-Tray for round fruits
The Winners will be announced and celebrated at the Award Gala on September, 10th at the ECMA Congress in Bucharest. At midnight all results will be published on www.procarton.com:: with short videos of the jury’s discussions on the individual categories, with print-ready images and comments by the jury as well as the success stories.
Tell your personal favourites of the Pro Carton ECMA Award: just send an E-mail to mcewen@procarton.com. Three winners will be drawn from all correct entries and receive the carton including content!