Redacción Alabrent
Grafical Racing Design, founded in 2010 by racing enthusiast Jarno Provost, has quickly become a prominent name in the motorsport racing industry. The company specialises in designing, producing, and applying custom graphics for racers and teams across Europe. From billboards and vehicle wraps to apparel and business cards, Grafical delivers comprehensive branding solutions tailored to the high-speed demands of motorsport. With a notable presence in local and World Championships, Grafical has supported racers at the sport’s pinnacle, including a vice-champion in the Super Sport 300 category.From humble beginnings to speedy success
When Jarno and his team embarked on their journey, they turned to a local printing shop in Belgium, which happened to use Roland DG machines—a chance connection that would shape Grafical's future. Starting with the VersaCAMM SP-540 for their printing needs, the company steadily grew, building on this foundation.
As their reputation in motorsport expanded, Grafical upgraded to the TrueVIS VG series, a milestone made possible through a sponsorship collaboration with Roland DG. Even after the partnership ended, their trust in Roland DG's technology remained steadfast, leading to the purchase of the TrueVIS VG2 Series machine.
Today, Grafical relies on a combination of cutting-edge tools, including the TrueVIS VG2 printer/cutter and CAMM-1 GR2 vinyl cutter, which they acquired two years ago to enhance the efficiency of their printing and cutting workflows. In addition, their ongoing collaboration with Roland DG allows them to test innovations like the TrueVIS AP-640 Latex printer, providing genuine feedback to help shape future advancements.
Nearly 15 years after its founding, Grafical has earned global recognition, continually expanding its presence in the motorsport industry. Speaking about their approach to technology, Jarno remarked, “For us, it takes two key TrueVIS printers, the VG2 and AP-640. Each plays a distinct yet complementary role in our production processes, enabling us to deliver vibrant, high-quality graphics on tight deadlines.”
A dynamic duo for fast-paced workflows
For Grafical, the TrueVIS VG2-540 with orange ink is more than a printer—it’s a creative powerhouse that brings racing bike graphics to life. Renowned for its vibrant and saturated colour output, the TrueVIS VG2 ensures every design commands attention on the track. From Yamaha Blue to KTM Orange, its precision in colour matching is unmatched, a vital capability in an industry where brand consistency is paramount. With the added convenience of printing and cutting on a single machine, the TrueVIS VG2 is ideal for smaller decals and short-term projects like labels that don’t require lamination, making it a versatile tool in Grafical’s lineup.
When it comes to large-scale projects, Grafical relies on the TrueVIS AP-640 for speed and efficiency. Whether producing extensive runs of stickers for major clients like Gora Graphics or tackling tight deadlines, the TrueVIS AP-640’s ability to deliver dry prints ready for immediate lamination is a game-changer. By eliminating the need for degassing, it streamlines production and ensures quick delivery, a critical advantage in the fast-paced motorsport industry.
Together, the VG2-540 and AP-640 form the backbone of Grafical’s production process. The VG2 excels at creating vibrant, smaller-scale graphics, while the AP-640 shines in high-volume assignments with rapid turnaround times. This synergy allows Grafical to deliver a wide range of products, from striking race bike decals to expansive exhibition wall graphics, with precision and speed.
Meeting industry demands with sustainability and vibrancy
One standout feature in Grafical’s sustainability efforts is the quick-drying capability of the water-based TrueVIS Latex Ink used in the AP-640. This innovation not only enhances efficiency but also ensures scratch-resistant and safe results on various media, enabling rapid turnaround times for vehicle wrap projects. The ink’s wide colour gamut, powered by TA latex inks, sets new standards for vibrancy, offering extended colour-matching capabilities to create eye-catching and impactful vehicle designs.
What’s more, the TrueVIS AP-640 emphasises versatility with access to over 300 ready-to-use media profiles, including both PVC and non-PVC materials. This flexibility allows Grafical to produce a wide range of applications from the outset, catering to diverse client needs. The durability of TrueVIS Latex Ink is another game-changer, as its concentrated pigmentation enables richer colour saturation, ensuring optimal graphic impact and longevity across various media types, including paper, fabric, canvas, wallpaper, and non-PVC materials.
Importantly, safety is a cornerstone of Roland DG’s latex inks, which boast very low volatile organic compound (VOC) emissions. This makes them ideal for interior applications within the vehicle wrapping space, where safety and compliance are critical concerns.
At the same time, Grafical continues to push the boundaries of bold design. The VG2’s ability to print on fluorescent vinyl has proven to be a standout feature, enabling the company to deliver visually stunning, vibrant designs that set them apart in the competitive motorsport industry. By balancing sustainability with striking aesthetics, Grafical remains at the forefront of industry trends, consistently exceeding client expectations and delivering exceptional results.
Roland DG remains at the heart of innovations today, and tomorrow
Grafical’s success is supported by its strong partnership with Roland DG. Jarno reflects on this collaboration: “Our experience with Roland's customer service has been very positive overall. While there were initial delays with the local dealer, the direct support from Roland staff was exceptional. They even escalated issues to Japan for a firmware update that resolved the problem quickly. The ongoing communication, particularly during the testing of the AP-640, has been fantastic—Mark Elvidge and his team are always on hand to help us optimize performance and address any challenges.”
As Grafical Racing Design looks to the future, their vision includes expanding into premier motorsport events such as MotoGP and the World Championship, further cementing their presence in these elite arenas. They are also focused on growing their portfolio of high-profile clients, particularly in fleet marketing. A strengthened partnership with Roland DG remains central to their strategy, including testing prototypes. With these ambitions, Grafical Racing Design continues to demonstrate its commitment to growth, innovation, and leadership in the motorsport industry.