Redacción Alabrent
Impressive Visitor Engagement and Sales SuccessWith approximately 2000 registered visitors, the Xeikon booth was a focal point for live demonstrations of cutting-edge digital printing and embellishment solutions. The highlights of the exhibit included:
The TITON Solution for wines and spirits labels, paper-based packaging, and security applications: In collaboration with KURZ, Scribos, Sappi, and Koehler.
Paper, the TITON solution demonstrated unique printing and embellishing capabilities, powered by the Xeikon X-800 workflow. This generated significant interest and multiple sales. Among the successes was the sale of a TX500 solution to De Resolutie in the Netherlands, a specialist in home decor and large format applications. Another TITON solution goes to the German label printer Mail Druck+Medien.
High-Speed Digital Label Printing with the new Xeikon LX3000 (The Lion): The market demand for robust digital printing equipment is increasing. Driven by shifting volumes from flexo to digital but also by the increasing need for automation and sustainable printing technologies. Several experienced customers, including ELC étiquettes (France), and Abbey Labels (UK), chose to invest in the LX3000 at drupa, underscoring its reliability and performance.
The World Premiere of Xeikon PX3300HD: The debut of the high-speed, high-quality UV inkjet label printing solution, featuring the latest generation of the X-800 workflow functionality to support full variable data variability at 1200 dpi and 70m/min PX3300HD. The new member of Xeikon’s Panther family garnered attention and praise, solidifying Xeikon's position as an innovator in the digital printing industry. Litograf (Slovakia) is currently piloting this machine to print high-end, high-quality self-adhesive labels.
Beyond these three featured zones at the booth, drupa also offered outstanding business opportunities in new emerging markets and new applications such as paper cups, showcasing Xeikon’s established product lines, including the Cheetah and SIRIUS families but also the IDERA solution for the corrugated printing markets.
Strategic Importance of drupa 2024
"Xeikon stands out as a versatile provider of digital printing solutions, catering to every market application with the most suitable technology. In the past, there hasn’t been a better venue to showcase our innovations than at drupa. While inkjet offers numerous benefits, toner technology remains the unrivaled solution for many packaging printing challenges. Visitors have shown great appreciation for our wide array of technological advancements and application innovations.", says Rob Welford, President of Flint Group Digital, "But, eight years is a long time, so we didn't know what to expect. In the end, drupa turned out to reclaim the pole position in bringing the printing industry together on a global level. For Xeikon, this global function is vital to attract new customers. Running a drupa is like running a marathon; it takes strict preparation, clear goal setting, smart execution, and the result will be a lifetime memory and great business, of course."
Looking Forward
The successful exhibition at drupa 2024 not only strengthened Xeikon’s market position but also reinforced the company's commitment to innovation and customer satisfaction. With the positive response and substantial sales generated during the event, Xeikon is poised to continue leading the digital printing industry with advanced solutions and exceptional service.