Redacción Alabrent“The design of the packaging did not use vector graphics commonly used in berry boxes, instead a photo-based multicolour print was printed on the corrugated board. This process was extremely demanding, and required a high-quality coated white kraftliner,” says Ville Laiho from DS Smith, the packaging producer. The EB-flute corrugated board packaging was made using MetsäBoard Pro WKL 175 g/m² as topliner.
The berry box is safe for direct contact with food thanks to material made of fresh fibres. In addition, a package made of fresh fibres withstands humid conditions better than a package made of recycled fibres. On the way from the field to the consumer, the moisture conditions can vary considerably, the packaging must therefore protect the product throughout the chain. After use, the corrugated box is also easy to recycle.
“Sustainability is a key trend, which can be seen in consumers and brands wanting to move from plastic to fibre based packaging and to reduce the carbon footprint of packaging. Packaging made from fresh fibre paperboard is therefore the material of the future,” says Ilkka Harju Packaging Design Director, EMEA and APAC at Metsä Board. “The range of premium berry boxes will soon be completed with a carton that can be used to replace plastic retail packaging.”
In addition to DS Smith, there were two other companies from Metsä Board’s Excellence Centre partner network involved: Marvaco, who took care of the repro work and Futupack, who will deliver smaller quantities to farmers in cooperation with DS Smith.