The “King of the Wrap World” award was presented at the Avery Dennison booth during the 2019 SEMA Show in Las Vegas, Nevada and marks the end of Avery Dennison’s global 2019 “Wrap Like A King™” Challenge.
“MetroWrapz once again earned the Global Wrap King title, against a more competitive field than ever. It is inspiring to see them continue to take our materials to new heights,” said Oliver Guenther, senior director marketing and channel strategy Graphics Solutions Europe. “We play our part by continuing to release new material options and colours. And together, the sky’s the limit!”
According to the MetroWrapz team, the inspiration for the wrap came from the 1954 film of the same name, and required full use of the team’s skills to set new standards for speed of application and quality of finish. They used Avery Dennison Conform Chrome Silver Film with DOL 1370 Lustre laminate – to create a chilling, realistic shiny silky skin, enhanced by amphibian hues of yellow and green.
Supreme Wrapping Film™ ColorFlow Series in Gloss Fresh Spring added a finishing touch to the wheels, and rippling swamp water was placed along the rocker panels, putting the startling new creature into its natural habitat. MetroWrapz added accents of red reflective, and a custom-cut acrylic dorsal fin on the roof.
New for 2019 was a “People’s Choice Award”, which went to Wrapcar Grey Matt by Genus Cars, gaining the most votes out of a total of 30,000. They wrapped a Mercedes Benz using Avery Dennison Supreme Wrapping Film in Matte Grey.
Other continent finalists were WrapStyle s.r.o. (Europe); Shanghai DC Town Auto Service Co., Ltd. (North Asia); Winguard Paint Protection Specialists (Australia/ /New Zealand) and Sharpline Signs and Graphics (South Africa). All entries were judged based on the difference between the before and after pictures, installation skill and quality, overall look and appeal, and uniqueness.
The prize package for MetroWrapz includes a personalized Wrap Like a King trophy, $1,000 in gift vouchers, a variety of promotional and marketing tools and exposure via the Avery Dennison website and social media. The entire “King of the Wrap World” extended prize package is valued close to $5,000.
Wrap installers can see all of the 2019 entries and learn more about Supreme Wrapping Film, digital Supercast films, official rules, judges and prize information at avydn.co/WLAK2018.
Europe: BMW M135i / / / Artist by @WrapStyle
North America: Creature from the Wrap Lagoon by @MetroWrapz
North Asia: SLS AMG by @Shanghai DC Town Auto Service Co., Ltd.
Australia/New Zealand: 2014 Porsche 911 Turbo S TECHART GTstreet R by @winguardpps
South Africa: Eric The Viking – Sharpline drift car wrap by @sharplinesignsandgraphics
Europe North - Printed Chrome Caracachews Wrap by @VenomWraps
Europe Central - Parrot in flowers by @signalwrapping
Europe South - Lamborghini Aventador by @m-wrapping
Eastern Europe & MENA - BMW M135i / / / Artist by @WrapStyle
North America East - Nebula Graffiti GT by @Empire Vinyl Co
North America Midwest - P57 by @IVSwrap
North America Central - Deathstroke McLaren 650s by @PGNOLA
North America South - Creature from the Wrap Lagoon by @MetroWrapz
North America West - Willys – Chrome Punisher by @incognitowrapsofficial
North America Canada - Spiderghini by @creativesapphire