FEFCO welcomed major European influencers to Brussels

On 18 & 19 March, FEFCO, the European Corrugated Packaging Federation, welcomed top European influencers to Brussels.
En estos "Influencer Days", la industria del cartón abrió sus puertas, y los asistentes descubrieron de manera práctica, por qué el cartón ondulado es el material de embalaje ideal (para muchas aplicaciones, incluido el comercio electrónico).

[Redacción] Over the course of two days, some of Europe’s leading journalists, bloggers, and influencers had the chance to learn more about how cardboard is 100% recyclable, bio-based, and biodegradable - in other words, a true circular economy champion. “We want every fibre back,” said FEFCO General Secretary, Angelika Christ at the event. “Give us your used packaging, and we’ll make new boxes out of them.”

On these “Influencer Days,” the cardboard industry opened its doors, and attendees discovered in a hands-on way, why corrugated is the ideal packaging material (for many applications including e-commerce). Thanks to a visit to a VPK paper mill and a corrugated manufacturing plant, the attendees saw how used packaging is recycled and transformed into new packaging.

Another highlight was a visit to the European Parliament. Participants were able to get directly involved in the discussion on policy issues with policy makers, on essential topics such as the circular economy, recycling, and food waste. During the event, Uro -Valentino Saraja, assistant of MEP Davor krlec, (European Parliament), said, “We want to improve quality of life - sustainability and the circular economy make it possible.”

Rozalina Petrova, Policy Officer at the EU Commission, DG ENV, “Waste Management and Secondary Materials Unit”, added, “Inspired by nature, we want to make all materials sustainable and circular.”

Participants also visited DS Smith Brands & Experience office, an international company, which produces a wide range of packaging for consumer goods. They learned how to best design a box so that it would withstand a tough journey along multiple touchpoints within a supply cycle.

FEFCO. Federation of Corrugated Board Manufacturers

SECTIONS: Asociaciones B – 1050 BRUSSELS, Belgica More information