The European specialist in adhesive label production chose the system to transform production at Adhesivos del Segura, a company in Murcia, south-east Spain, it acquired three years ago. Founded in 1986, Adhesivos del Segura has enjoyed year-on-year growth mirroring the recent expansion of Murcia's food industry. Today, it employs 154 people and works with leading brands in the food, cosmetics, industry and wellness sectors.
Digital printing will play a key role in Printeos Group's medium and long-term strategy for the label market, which is why Adhesivos del Segura was chosen to spearhead growth in Spain. Carlos Coll, Printeos Group Label Division Manager, explained the first step after acquisition was to begin the digitalization process. A survey was conducted and 15 options were evaluated. “Immediately we realized the inkjet technology was the most suitable option because of its productive capacity and lower operating costs,” he said.
The Durst Tau 330 RSC was picked because it supported the operation’s industrial, high volume approach. Coll added: “Our first objective was to reach the capacity to digitalize at least 10% of Adhesivos del Segura production in the first year. To achieve that goal, we needed high productivity systems. In addition, the demanding markets we work in require a heightened level of quality, and today not all inkjet solutions are able to offer that. Durst’s Tau RSC systems stayed ahead of the competitors’ proposals and were the only ones that could meet both requirements simultaneously.”
Carlos Espinosa, who is responsible for the prepress department and is head of the digital project, confirmed installation has gone well: “The 'start-up stage' was fast and simple and the machine is already working at double shift,” he said. “The transitions of colour and the lights and shadows management are amazing. The machine also offers vibrant colours that our customers really love.”
All orders under 2,000 meters are now assigned to the Durst Tau, but when the Jumbo Option is added allowing the use of 4,000 meter rolls, maximum order size will be increased considerably.
Coll concludes: "The future is going to be more and more competitive. The label sector will continue to see between 4% and 6% growth. Printeos Group has ambitious objectives and we expect growth at respectable rates, but we know to get it we will have to do our best and be prepared to satisfy any new requirements demanded by customers in the future.”
Helmuth Munter, Segment Manager, Durst Label & Packaging Printing, said: “The positive growth that Printeos Group expects to enjoy supports our own bright outlook for the industry. We are delighted that after such a thorough market evaluation Printeous Group chose our Tau 330 RSC to spearhead its drive for success. Affordable digital label printing is now available to increasing numbers of converters and printers.”