Redacción Alabrent“The groundbreaking Scodix Ultra2 Digital Enhancement Press allows us to add striking digital enhancements and embellishments, such as high-gloss spot applications, textured effects and digitally applied foil,” says Graphic Village president Larry Kuhlman. “We really responded to their motto of ‘the power of touch.”
“Over the last year and a half, we have been making leading-edge investments in both our equipment and our people,” says Eric Kahn, Graphic Village CEO. “This is another chapter in that novel, and we are excited about what comes next.”
Kuhlman notes it was the unique features of the Scodix Ultra2 that made it stand out. “The Scodix allows us to turn print into an experience, and that is something we were already striving to accomplish,” he says. “We agree with their philosophy that having a physical element that can delight the senses is a game-changer for many campaigns. This machine is going to allow us to take that concept further, and truly create one-of-a-kind pieces that will let our customers shine.”
Kahn believes the Scodix’s ease of operation and digital capabilities, along with the new opportunities the machine opens up, are all very attractive. He points out that not only does the new system open up projects in the commercial print world, it will allow Graphic Village to expand in some of the other segments it serves.
“We have a packaging division that does folding carton work, and we wanted to expand that world as well,” he says. “This machine will let us do everything — print, packaging and more; it will let us offer truly unique services and products no one else in our market can provide.” Some of the pieces Graphic Village plans to add Scodix applications to include business cards, invitations, annual report covers, marketing materials and more.
The new Scodix Ultra2 is now fully operational, and Graphic Village is introducing its new capabilities to its customer base. To promote its new offerings, Graphic Village plans to start by adding Scodix effects to clients’ completed work and then showing those clients what is possible with the creative and campaigns they are already producing.
“That approach is better than a static portfolio piece they can’t relate to,” says Danny Bailey, COO of Graphic Village. “Their own product is being enhanced, and they can see where it makes sense for them. This is literally one-to-one marketing.”
“We believe the Scodix Ultra2 is going to be a game-changer at Graphic Village,” says Mark Nixon, VP North America, Scodix. “They are a printer that is constantly pushing the boundaries of what’s possible. This machine will help them create even more outstanding, unique pieces — including personalized, variable data foil stamping and embossing — that will in turn help their customers stand out from the crowd.”