The judges welcomed the creative thinking behind the Pistachio Dream. The corrugated outer shell surrounding the nuts’ primary packaging enables easy stacking on the shelf and conveys the brand’s premium characteristics. The packaging structure and opening mechanism resemble the product itself: by simply pulling the two sides of the box apart, the end-user mimics the process of peeling off the outer shell of the pistachio. Besides facilitating easy manual assembly and opening, the exterior walls play an additional role – they provide a convenient receptacle for the empty pistachio shells after consumption. This enhanced functionality supports end-user convenience and boosts brand awareness. Combined with its intriguing design, the Pistachio Dream packaging positions the product as a premium item on the shelf that grabs consumers’ attention.
Armand Schoonbrood, COO Corrugated Packaging at Mondi, states that “today’s busy lifestyle means that consumers demand products that make life simpler and more comfortable while the product experience, health and environmental aspects continuously influence purchasing decisions. This convenience trend is particularly prominent in the food sector where the number of products on the shelf is continuously rising. Large and small brands compete for customers’ attention. As a result, we aim to develop new packaging concepts that proactively meet these needs and help set the scene for a future that stimulates the senses”.