Agfa Graphics today announced the release of version 3.1 of Apogee StoreFront and Asanti StoreFront, which includes several new features, like support for kitting, discounts and promo codes.
A product kit groups different products into one single offering. For example, a stationery kit may contain a point of sales display with printed contents and matching window stickers. Agfa’s StoreFront is unique: it uses a wizard to take the print buyer through all the necessary steps to simply and efficiently personalize each item in the kit.
“To make web-to-print a success for the print provider, online ordering must be simple for the user,“ said Andy Grant, Global Head of Software, Agfa Graphics. “The kitting wizard is a good example how the software helps to simplify the ordering process for novice users and helps avoid shopping cart abandonment or incomplete orders.”
Discounts and promo codes
Apogee StoreFront and Asanti StoreFront 3.1 also feature support for promo codes, which entitle discounts to users on one or more orders. They can be one-time seasonal promotions, or permanent discounts for high-volume customers. There is also support for degressive option pricing, which lets a wide-format printer add options to a product and lower pricing based on volume of the sale.
“Discounts and promo codes are essential features for B2C stores that can also be very effective in private B2B environments that are operated by trade printers or target print brokers and creative agencies,” Grant commented.
Printoff Graphics Arts is a UK based high-quality print service provider. The internet plays a central role in their communication with customers. John Spencer, Technical Manager, said: “Apogee StoreFront is offered as our ‘PrintBank’ platform, to create private password protected stores for business customers and organizations. We use it for our e-commerce stores in the educational market, a niche that we focus on. We will definitely be using product discounting in the new version from the get go."
Analyzing order data
Long-time users of StoreFront have been monitoring their online business ever since the reporting service in StoreFront became available. In the new version they can now export order data from their entire order history as an Excel spreadsheet. This makes it easier to analyze long-term sales data and detect trends in customer's purchasing behavior. It allows the print provider to advise which products on the web shop are (less) popular and if they can be replaced by successful alternatives.