Redacción Alabrent
This article, fourth in a dedicated series exploring the key sessions of the forum, dives into the role of technology and innovation in reshaping the business of labels and packaging. Speakers Bram Verhoef (Axelera AI), Jörg Schönwald (flexible packaging consultant), and a panel of technology leaders including Noël Kasmi (Adapa Group), Erik van Sloten (Bobst), Alex Aarslew-Jensen (Nilpeter) and Michael Schrameyer (Coveris Flexible), shared powerful insights and practical foresight for the label community.AI in Manufacturing: from buzzword to business Driver
Artificial Intelligence (AI) has moved beyond hype to become a real enabler of operational excellence in label production. Bram Verhoef painted a compelling picture of how AI is poised to deliver value in the next 24 months: from predictive maintenance and dynamic scheduling to quality control and ERP integration. “AI is not going to replace people, but it will definitely change the nature of work,” Verhoef noted. “It will augment human decision-making with data-driven recommendations.”
What this means for label businesses:
For label printers, AI offers a practical pathway to reduce waste, shorten lead times, and improve job planning. Early adoption of AI tools, especially in areas like preventative maintenance and supply chain forecasting, can create tangible competitive advantages. For suppliers, it is a call to embed AI capabilities into the next generation of print and finishing equipment.
Flexible Packaging: a growth avenue for narrow-web converters
Jörg Schönwald made a strong case for the label industry’s expansion into flexible packaging, particularly stand-up pouches, a segment growing more than 10% annually. Traditionally dominated by wide web converters, flexible packaging is now open for narrow and mid-web players thanks to digital printing and evolving consumer demands. “Stand-up pouches are no longer just an opportunity, they're a necessity for growth,” said Schönwald. “Today, they offer the perfect entry point for label converters due to agility and personalisation needs”.
Why this matters for label businesses:
With print runs becoming shorter and brand owners seeking customisation and faster time-to-market, narrow-web capabilities are well-aligned with emerging needs. Label converters can tap into markets like pet food, personal care, ready-to-drink beverages, and niche food segments.
The key? Identifying SKUs with smaller batch sizes and investing in complementary capabilities such as lamination or forming partnerships with wide-web converters.