Redacción Alabrent
Held at the iconic Autodromo Nazionale Monza Circuit in collaboration with longtime partner, BWT Alpine Formula One Team, the event served as a global stage for media, dealers, and influencers to experience firsthand the precision, speed, and innovation that define Roland DG’s offerings. The event offered live product demonstrations, panel discussions, and adrenaline-fuelled Pit Stop challenges, where attendees witnessed the remarkable speed and quality of the new products.Commenting at the launch event, Stephen Davis, EMEA Marketing Director at Roland DG, said: “By partnering with our partners at the BWT Alpine Formula One Team and hosting this event at the Autodromo Nazionale Monza circuit in Monza, we’re demonstrating the synergy between cutting-edge printing technology and the thrill of high performance.”
The fastest TrueVIS printer yet: The TrueVIS XP-640
The TrueVIS XP-640 is the star of Roland DG’s latest lineup, redefining high-speed productivity and exceptional print quality. With print speeds of up to 15m²/h, a wider colour gamut enabled by red, orange, and green inks, and features like automatic media gap adjustment and advanced usability through a 7-inch touchscreen, the TrueVIS XP-640 is designed to meet the demands of high-volume print businesses. It also offers industry-leading low operating costs, ensuring maximum profitability.
Stephen Davis, EMEA Marketing Director at Roland DG, added: “The debut of the TrueVIS XP-640 and our expanded portfolio underscores Roland DG’s relentless drive for innovation and excellence. Just as motorsport pushes the limits of technology and precision, Roland DG’s products are built to deliver unmatched performance, versatility, and value. With this new range of products we have amplified our focus on bringing more productivity benefits to our customers to help meet rising market demand, amidst tough economic conditions.”
Alongside the TrueVIS XP-640, Roland DG introduced another equally groundbreaking product tailored to diverse industry needs. The TY-300 Direct-to-Film Printer redefines apparel and textile customisation with vibrant colour reproduction and operational speeds 45% faster than competitors. Its environmentally certified inks and automated maintenance system provide a sustainable and efficient solution for high-demand environments.
Since the first model was released in 2016, the TrueVIS series has won worldwide acclaim from graphics production professionals for its ability to produce high-quality graphics.