Redacción Alabrent
In response to frequent customer enquiries and the industry’s rapidly evolving needs, Sappi recently released a new, 10-part video series aimed at demystifying the applications and benefits of barrier papers. The initiative is intended to serve as a valuable resource for brand owners, packaging developers, sustainability managers and others in the food and non-food markets, as well as for converters and printers, who are keen to explore the potential of barrier paper solutions.Empowering decision-makers with knowledge
Because informed decision-making plays a vital role in today’s competitive market, Sappi’s video series tackles the most acute questions raised by customers. Sappi experts unravel the complexities and benefits of barrier papers, exploring their significance in different various sectors. Highlights include:
- An overview of the extensive applications of today’s barrier papers – demonstrating their adaptability and relevance across a wide range of products and highlighting their ability to integrate smoothly into various industries.
- The recyclability and environmental benefits of barrier paper packaging, and how barrier papers can substitute for non-recyclable multilayer structures – such as paper-film laminates, extrusion-coated papers or multi-film laminates – by making possible truly flexible packaging solutions.
- The impact of the latest European regulations – such as the PPWR and the SUPD –on the use of barrier papers, underscoring the legal framework that influences the use of barrier papers in flexible packaging.
- How barrier papers can enhance a brand’s image, exploring the aesthetic and sensory benefits they offer to packaging, and how they can play a pivotal role in strengthening brand identity.
A forward-looking solution for today’s market
This initiative reflects Sappi’s commitment to innovation, sustainability and, perhaps most importantly, meeting evolving market needs. By providing comprehensive answers to today’s burning questions, the company aims to empower industry professionals by enabling them to make informed choices that can benefit their brands, consumers and, ultimately, our shared planet.