Redacción AlabrentLessebo Paper gains market shares in the paper industry
Lessebo Paper now introduces Lessebo Colours, a new series of environmentally friendly coloured paper. The palette is carefully curated and consists of 48 unique, trending nuances. From elegant green hues to energetic yellow tints.
Expanding the range of coloured paper with the new series of Lessebo Colours is to grow in luxury packaging. Jens Olson, CEO of Lessebo Paper, sees a great demand in the market for their exclusive paper to create unique packaging.
”The paper industry is showing healthy growth, especially in the luxury packaging market. Much of the paper in luxury packaging is made of coloured paper. We are therefore launching our new range of Lessebo Colours to meet the expanding demand for coloured paper from the market,” says Jens Olson, CEO of Lessebo Paper.
Currently, Lessebo Paper delivers customised packaging solutions to many internationally well-known premium brands, such as Orrefors and Kosta Boda.
High-quality paper is the key to success
Jens Olson believes that the company’s ongoing focus on high-quality, environmentally friendly paper products contributes to many end-customers and brand owners choosing Lessebo Paper’s products for luxury packaging applications.
”Today’s luxury brand owners pay careful attention to customer experience, and the packaging is of primary importance as it reflects the brand. This has become more relevant throughout recent years as e-commerce expands and becomes more prominent,” says Olson.
The Big Rollout
The launch of Lessebo Colours is presented in The Big Rollout, a concept that Lessebo Paper and the Swedish branding agency F&B Happy has created. F&B Happy is an highly regarded branding agency, part of the creative collective Forsman & Bodenfors.
“The big paper reels are super impressive. For this launch, we placed and rolled them out in the beautiful nature around the mill. We wanted to demonstrate Lessebo Paper’s environmental focus in a frank, but playful manner. The new nuances create a colourful contrast against the muted palette of nature.” says Lisa Careborg, Creative Director at F&B Happy.