Redacción Alabrent
Annually, GGP Media produces more than 250 million print products, including bestseller novels, comics, and fashion magazines. Its printing fleet includes both offset and digital printing machines. While the size of the print run is decreasing, the share of digitally printed products is constantly increasing. In order to relieve the conventional machine park of short runs, GGP Media GmBH saw the need to invest in an additional digital printing machine.The experience and the set-up cost benefits were pivotal for the installation of an additional HP Inkjet web printing system at GGP Media GmbH. “We purchased an HP PageWide WebPress T490 HD in 2011, which went into operation in 2012. In 2017, the High Definition Nozzle Architecture (HDNA) conversion followed. This machine has proven itself to our company, and our employees are familiar with this technology, so it was obvious that we would install another unit to meet the increasing demand for digital printing capacity,” says Christof Ludwig, Managing Director, GGP Media GmbH. On site books with a print run of up to 7,000 copies are digitally produced on the HP PageWide.
In addition to optimising existing print jobs, the company hopes for the new installation to enable them to produce backlist titles, unlocking new opportunities for both the business and its customers. “Both our business and our customers will benefit from the new press. Smaller run sizes can now be optimised with the new printing technology, while also enabling flexibility. With its faster delivery capacity, the time-to-market is also significantly reduced, and our customers can in turn sell their products faster,” emphasises Ludwig.
The HP PageWide WebPress T490 HD offers a print performance of up to 305 metres per minute and a web width of up to 1067 millimetres, which leads to an improved profitability compared to the offset process for shorter runs. At the same time, the HP High Definition Nozzle Architecture (HDNA) and 2,400 nozzles per inch ensure outstanding image detail and high optical black density, making the machine particularly suitable for digital letterpress.