Redacción Alabrent
Following the success of its inaugural event in 2025, this year’s Unboxing Live has been designed to make it even easier for attendees to find the content most relevant to their role and challenges.“Packaging is going through an unprecedented pace of change,” said Jan De Roeck, Marketing Director, Industry Relations and Strategy at Esko. “The increasing integration of artificial intelligence, alongside increased and evolving sustainability requirements and emerging models of digital packaging intelligence, are driving deep and lasting change across our industry.
“Across two half-day sessions, this year’s Unboxing Live event will offer dedicated content tracks for brand owners and converters, bringing together industry trends, practical expertise, customer experiences and the latest developments from Esko.”
At the heart of the program will be two plenary sessions: one looking at the key trends shaping the future of packaging and labeling, and another providing an update on the Esko technology roadmap and the direction of our portfolio.
“Together, these sessions will provide attendees with a clear view of where the industry is heading, and how technology is evolving to address the challenges ahead,” he said. “Unboxing Live will also focus on real-world experience, with interviews and conversations with Esko customers offering an inside view of how packaging organizations are addressing the challenges facing them today, and giving participants the opportunity to take concrete ideas and lessons back to their own organizations.”
For converters, the two half-day program will explore the realities of modern production and prepress operations, including how automation, AI, connectivity and evolving print technologies can help improve efficiency while maintaining quality and sustainability. For brand owners, the focus will include managing increasingly complex packaging portfolios, accelerating artwork and approval processes, strengthening compliance and making better use of packaging data.
“This year’s event has been deliberately designed to be easy to navigate and highly interactive,” said Jan. “Attendees can follow the track most relevant to their role, move between sessions and take part in live discussions, with opportunities to engage directly with speakers and Esko specialists throughout the two days.
“Unboxing Live is about creating a space where the packaging ecosystem can come together, compare notes and leave smarter,” said Jan. “A key focus is making sure attendees leave with real, practical takeaways they can apply the very next day.”
While the event will be delivered in English, this year’s edition will also feature live translation into more than 60 languages, making the content accessible to an even wider global audience.
Held entirely online, Unboxing Live gives packaging professionals the opportunity to learn from industry experts and peers without the need to travel. Registration is free and now open at Unboxing Live 2026.
www.unboxingliveesko2026.vfairs.com