Redacción Alabrent
Building on its HP Indigo portfolio (HP Indigo 100K, HP Indigo 15K and HP Indigo 12K), Hatteras has transformed a previously fragmented production setup into a more integrated, production-ready environment capable of supporting daily, data-driven campaigns at speed. Where multi-step processes once created bottlenecks and limited its ability to scale time-sensitive, highly personalized work, the business can now print and coat in a single, streamlined pass, combining two-sided printing with double-sided coating.With the HP PageWide Advantage 2200, Hatteras has expanded into high-speed roll-to-roll production with near-line roll finishing, something it could not previously achieve at this level of speed and consistency. By reducing touchpoints and improving accuracy, the operation is now built to handle quick-turn, high-volume, data-driven campaigns and programs with the speed and precision that define competitive advantage.
“By combining the HP PageWide Advantage 2200 with our HP Indigo portfolio, we have built a more connected and scalable production environment that allows us to move faster and take on more complex, highly versioned work,” said Bill Duerr, President of Hatteras.
Customer feedback has reinforced the impact of these changes, with notable gains in turnaround reliability and consistency across complex, versioned campaigns. This has driven increased repeat business, particularly for time-sensitive program where accuracy and predictability are essential. By streamlining previously complex production steps, Hatteras has removed key bottlenecks, improving efficiency and delivery performance.
Hatteras has expanded its ability to deliver high-volume, data-driven print campaigns with faster turnaround times, greater personalization, and improved production predictability, while also leveraging HP’s digital ecosystem to further enhance production visibility and control. Using HP PrintOS, the company benefits from improved operational insight, more consistent reporting, and faster issue resolution - supporting better planning and reduced downtime.
As complex jobs are executed more efficiently, operators and customer-facing teams are shifting their focus away from manual workarounds and towards higher-value activity—problem-solving, developing creative applications, and refining processes. At the same time, HP’s platforms enable teams to build deeper capability in areas such as variable data, color consistency, file and version management, and production automation.
“Hatteras demonstrates how print service providers are evolving to meet the growing complexity of modern marketing production,” said Vahaaj Khan, Head of Commercial Sales, HP Americas PageWide Inkjet Web. “By consolidating print and coating into a more integrated workflow, they have reduced production touchpoints, improved throughput, and created a more predictable environment for managing high-volume, data-driven campaigns.”
Sustainability remains a key focus for Hatteras. The integrated solution supports waste reduction through more efficient, demand-led production, minimizing overruns and obsolescence. Streamlined workflows also reduce handling and rework, while improved process consistency helps limit spoilage and remakes.
Looking ahead, Hatteras plans to further develop a connected, automated production environment with HP technologies - leveraging workflow visibility, automation, and proactive service capabilities to scale data-driven production and meet evolving industry demands.