Redacción Alabrent
Felix Schoeller is now the first supplier worldwide to overcome this compromise and set a new quality standard with the introduction of the first genuine photo paper for high-speed inkjet. The new RubyPaper requires neither lamination nor varnishing and delivers a high-quality, authentic photographic look and feel in both lustre and glossy finishes.The paper was developed specifically for the requirements of industrial photo production. RubyPaper was engineered in close alignment with customer needs and the practical demands of high-speed inkjet photo production. It combines a photographic look with outstanding process performance, opening a new premium segment in this market.
“High-speed inkjet has revolutionized production, but the emotional quality of the images has so far fallen short of what is possible,” says Hadrien Cottin, Vice President of Sales Digital Media at Felix Schoeller. “With our new photo paper, we are eliminating lamination as a quality- and process-limiting step. RubyPaper enables true photo paper quality on high-speed inkjet systems, at higher speeds and with significantly greater production efficiency.”
Technically, RubyPaper is based on a specially developed, fast-drying colour receiving layer that produces a wider colour gamut, higher detail and edge sharpness, and a characteristic photographic feel, while enabling the full production speed of high-speed inkjet systems. All this is achieved without the effects commonly associated with laminated or varnished coated paper, such as colour casts, adhesive artefacts, or ageing risks. In terms of feel, RubyPaper matches traditional silver halide-based photo paper and makes the enhanced value of true photo products immediately apparent to end customers.
The new RubyPaper is aimed in particular at photo labs that have already switched to high-speed inkjet or are planning to do so. It offers significant added value in terms of production efficiency. Even at maximum printing speed, it delivers a premium quality standard for applications, such as photo books, photo prints, school and sports photography, and posters.
With the market launch of RubyPaper, Felix Schoeller underlines its ambition to make high-speed inkjet not only more efficient, but also capable of delivering higher photographic quality. The company is setting a new benchmark for industrial photo production in the digital age and reinforcing its role as a solution provider for premium photographic production processes.