Redacción Alabrent
Specializing in a wide variety of personalized products – from calendars and cards to photo puzzles and high-end trading cards – Friedmann Print has prioritized seamless automation and substrate versatility since day one. Installing two HP Indigo 15K presses now means that the HP Indigo technology is the company’s “digital brain”, and HP Site Flow streamlines complex workflows and creates production transparency. With the combination of both hardware and software solutions from HP, Friedmann Print ensures smooth, uninterrupted operations even during peak periods such as the holiday season, when print volumes dramatically increase, creating well over 150,000 shipments per month.Embedding HP Site Flow’s automation capabilities into its production floor, Friedmann Print has implemented transparent production flows, real-time order tracking, and smart batching processes for up to 25–30% paper savings. This has allowed Friedmann Print to meet tight delivery timelines and maintain its edge in the fast-paced personalized print market, without compromising on its sustainability and operational efficiency goals.
Elsewhere, Friedmann Print produces specialized playing cards featuring premium effects, such as foil stamping, which require both precision and flexibility in production. With HP Site Flow’s automation capabilities and intelligent data handling, the company can print individual cards in a randomized sequence, enabling card, pack, and box configuration to be defined later in the process. This ensures precise rarity control to guarantee special-edition cards in exactly 0.5% of the total run, while maintaining consistency high quality print at scale.
“Today’s consumers expect premium quality with rapid turnaround, and that’s exactly what we have achieved with HP,” said Michael Schmid, Managing Director of Friedmann Print. “With our hardware already in place, the flexibility of HP’s color range and substrate compatibility makes achieving offset-level quality through digital print more attainable than ever before. The added component of HP Site Flow’s automation capabilities streamlining our workflows means that we are not just working faster, we are working smarter.”
“We are proud to support Friedmann Print in expanding its production capabilities and embracing next-level automation,” said Joan Perez Pericot, VP and Global Head of HP Industrial Print Software & Solutions. “Leveraging HP Site Flow is an example of how automation goes beyond efficiency to transform the entire production model as we know it. Our combined HP Industrial Print presses and HP PrintOS Software & Solutions provide our customers a leading edge technology to accelerate their growth in the fast moving print-on-demand market.”
Friedmann Print’s collaboration with HP marks a major milestone in its automation journey. As AI and smart technologies continue to redefine the print industry, Friedmann Print is leading the way in delivering faster, more reliable, and environmentally conscious solutions, all driven by a focus on customer-centric excellence.