Redacción Alabrent
Peter has been an integral part of Komori’s marketing team for several years, most recently serving as Marketing Manager. His journey with the company began with an internship in 2008, demonstrating Komori’s long-standing commitment to recognizing potential, nurturing talent, and rewarding dedication.“I’m excited to take on this role at a time when alignment and synergy across the Komori Group are more important than ever. By bringing together the marketing strategies of Komori, MBO, and H+H, we have a unique opportunity to strengthen our position in the European market and deliver even greater value to our customers. I look forward to driving this collaboration forward with a clear and unified direction” say Peter Minis, Group Marketing Director, Komori Europe.
With this appointment, Komori aims to create a more unified marketing approach across its group brands, enhancing communication, consistency, and strategic reach throughout the region together with the European subsidiaries, distributors and MBO in Oppenweiler.
“We are confident that Peter’s leadership, deep understanding of our business, and commitment to the Komori Group’s values will continue to drive our marketing strategy forward” say Thomas Heininger, Chief Executive Officer, Komori Europe.
Peter brings a wealth of experience and a deep understanding of Komori’s vision and values. His promotion comes at a pivotal time as the company accelerates its efforts to unify brand messaging, significantly increase visibility, and deliver consistent value to customers across all segments.