Redacción Alabrent
Easier access on mobile devicesE-commerce keeps on booming. Customers love – and often expect – products to be just a few clicks or ‘touches’ away. Print buyers are no exception, and that’s where StoreFront’s responsive web-to-print stores come in. Fully optimized to be viewed on both smaller screens (e.g. mobile devices) and large desktop monitors, store pages automatically adapt to any device for easy reading and ordering.
“StoreFront’s responsive design minimizes scrolling and zooming, and maximizes the print buyer’s comfort,” explains Andy Grant, Global Head of Software, Agfa Graphics. “Even in the B2B market that StoreFront focuses on we’re seeing a marked increase in the number of visitors accessing private stores using a phone or tablet. A responsive store design is not only important for increasing the conversion rate, it has also become a go/no-go criteria for business customers.”
Get quotes to customers faster
Another addition to StoreFront 4.0 is the ‘save for quote’ functionality. It allows resellers and agencies to get instant pricing information for an entire product bundle (including shipping costs), offering more efficiency and ease of use in preparing quotes for customers.
“Let’s say a print buyer needs a quote for priority shipping a large quantity of posters for a concert, or several different products for a promotional campaign – StoreFront swiftly displays the total cost for the entire project,” says Grant. “White label shipping is a growing market in which such a feature allow printers to compete more efficiently.”
Optimize shipping costs
Shipping is a key part of e-commerce. In StoreFront 4.0 the shipping module is completely reworked with new packaging algorithms for the grouping of order items and for calculating the optimal number of boxes needed for shipping. Also a new packaging type has been introduced for posters, banners and alike types of signage; these products can now be combined on a single packaging roll.
“The result of these optimizations? Minimal shipping costs and maximum efficiency for the print seller,” adds Grant. “In the competitive print market, auxiliary costs like shipping can be a deciding factor for buyers. Optimized packaging helps print service providers get an edge over the competition.”
Easy integration
“StoreFront 4.0 is designed to be versatile and relies on industry standard file formats like PDF and JDF,” Grant concludes. “Because support for open standards and easy integration remain key for Agfa Graphics.”
Although it was developed to work seamlessly when combined with Agfa Graphics’ Apogee Prepress v10 and Asanti v3 workflow software solutions, it is compatible with virtually any print production tool.