Redacción Alabrent
As part of the strategy of internationalization and expansion in Latin America, Baumgarten Gráfica Ltda., a Brazilian based converter, signed the purchasing contract of Etiquetas Rodak S.A. de C.V. based in Mexico City. This operation was concluded on January 1st, 2014. “With this and other future acquisitions, our intention is to strengthen our presence in the international market and broaden our business partnerships with clients and suppliers, locally and internationally,” stated the company’s president, Ronaldo Baumgarten Jr.Baumgarten incorporated Rodak completely, and as part of this integration process the name will be changed to Baumgarten Mexico within the following months. It will be a gradual transition as to guarantee local business relationships and other necessary documental formalities.
Baumgarten is one of the most important labels and thermoformed carton packaging converters in Latin America. Founded in 1881, has its headquarters in the south of Brazil in the city of Blumenau, SC. It is known for its modern graphic park and for offering all of the main types of labels and printing systems, with constant investments in sustainability. Its product portfolio ranges from self-adhesive labels, cut & stack labels, in-mould labels, shrink sleeves, roll labels, blisters, tags and thermoformed carton packaging.
Rodak, founded in 1974, currently has about 80 employees and has been registering constant growth year after year. Putting together its know-how, techniques and state-of-the-art technology using high-end materials, it specializes in self-adhesive labels and shrink sleeves for the cosmetic, food and beverage, pharmaceutical and homecare product industries, among others.
“We are very glad and confident with the Rodak acquisition. It is a company that has a similar culture to Baumgarten’s, in which confidence, innovation, technology, people’s value and sustainability is taken into consideration and valued greatly. Being aware that the world market is increasingly more integrated, we will work to spread the best business practices between all the branches. We are sure that this breakthrough will bring opportunities and benefits to our clients and will be a steppingstone in the history of our company”, said Ronaldo Baumgarten Jr.