Following the 2017 shift to an annual event cycle and the decision to amalgamate the flagship show with its FESPA Digital ‘spin-off’, FESPA 2018 also attracted the largest number of visitors ever for a four-day FESPA show, with 20,442 individual visitors to FESPA and the co-located European Sign Expo 2018. This represents a 22% increase on the number of individual visitors to FESPA Digital 2016 (Amsterdam), FESPA’s last four-day event.
Two-thirds of all visitors dedicated more than one day to the event to cover the ten exhibition halls and take advantage of the expanded content programme, including European Sign Expo, the FESPA Trend Theatre, an enlarged Printeriors showcase, the new Print Make Wear garment production feature, and the first-ever Digital Corrugated Experience for packaging and point-of-sale. These repeat visits brought total event attendance at FESPA 2018 Global Print Expo to 33,799.
Germany delivered the largest percentage of visitors overall, with 26% of the total audience coming from the host country. After Germany, the top ten countries in terms of visitor attendance were the United Kingdom, Poland, Italy, Netherlands, Spain, France, Czech Republic, Switzerland, Belgium and Sweden. The high number of Polish visitors in particular reflected the accessibility of Berlin for printers from across the border.
The dominant area of visitor interest according to the event registration data was digital printing, which was the key focus for 44% of all visitors. FESPA’s sustained coverage of innovations in textile printing was reflected in the fact that one in three 2018 visitors indicated an interest in textile and fabric printing. Commercial print, finishing, design to print, sublimation printing and industrial printing also featured particularly strongly among visitors’ priorities for the event.
The optimism of the market as a whole, as reported on site in the latest FESPA Print Census, was evident in the energetic mood throughout the exhibition halls. Exhibitors across the show reported excellent business and strong interest from print service providers in technology and consumables innovations to drive greater productivity and applications diversity.
FESPA Exhibitions Director Roz Guarnori comments: “FESPA 2018 Global Print Expo was a vibrant, action-packed event that absolutely surpassed even our own expectations, from the energy and appetite for innovation among our diverse visitor audience, to the incredible range of new products brought to market by our exhibitors. Our own research and the electric mood of the show reinforce our confidence that speciality print and signage are sectors that never stop inventing, exploring, pushing boundaries and looking for new ways to achieve growth.”
She continues, “When we announced the change to an annual four-day FESPA event cycle, we fully expected to see some ‘levelling off’ of attendance between the historical flagship FESPA event and the four-day Digital event. Against these expectations, we’re absolutely thrilled to have welcomed just as many visitors as we did over five days in Hamburg in 2017, and to have exceeded typical attendance at a FESPA Digital show by over a fifth. With 35% of visitors having final decision-making responsibility in their businesses, and the same proportion of the audience coming primarily to research or purchase new equipment, it’s clear that FESPA is viewed all over the world as a leading showcase of latest technology for digital, screen and textile print, and a vital event in informing critical investment decisions.”
The next FESPA Global Print Expo takes place at Messe Munich, Germany, from 14 to 17 May 2019. FESPA has also confirmed the location and dates of the 2020 edition as 24-27 March 2020, Madrid, Spain.