Stora Enso launches Multicopy's new product range
Thursday, 9 February 2017 439
To improve the product range and to meet the requirements of today's customers, Stora Enso is introducing a new product, Multicopy Zero. Multicopy Zero is carbon-neutral, which means that Multicopy offsets the emissions generated from distribution.
"This carbon-neutral paper brings a clear and credible testimony to the action that Multicopy has taken to address the issue of climate change. In 2017 we celebrate 40 years on the market by launching a new product range based on direct customer feedback and on the results of an extensive customer survey,” says Jonathan Bakewell, VP Office Paper Segment at Stora Enso Paper division.
Multicopy is a brand working well at every occasion. It fulfils two specific needs that we are eager to meet: the need for a super-sustainable alternative and for a product capable to reproduce nuances and details with outstanding sharpness.
The new product range comprises: Multicopy - the sustainable premium paper for all office machines. Multicopy Zero - a carbon-neutral paper for all office machines and Multicopy Presentation - a super smooth premium paper for all office machines. The highly appreciated paper quality, the high sustainability standards and the excellent runnablility will remain the same. All three products in the Multicopy family have environmental certifications and in addition to this, Multicopy Zero comes with the Carbon Neutral certificate.
“Multicopy's refreshed look supports our aspiration to improve the products and revitalize the brand by giving it a look and an atmosphere meeting the requirements of today's customers,” says Jennie Åkesson, Brand Manager, Stora Enso Paper division.
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